دور مكاتب نقل و تسويق التكنولوجيا في دعم الميزة التنافسية للجامعات المصرية على ضوء خبرة الولايات المتحدة الأمريكية : دراسة مقارنة

الملخص EN

The aim of the research is to know the technology transfer and marketing offices and the competitive advantage of universities, and the role of technology transfer and marketing offices to support the competitive advantage of Egyptian universities.

The research used the comparative approach, and the research found the scarcity of effective mechanisms to link scientific research with universities to the private sector and industry, and the weak relationship of cooperation between universities and society, And the existence of a crisis of confidence between them, the weak marketing of university services and the results of scientific research, the ence of an effective mechanism for marketing them, and the scarcity of offices for the transfer and marketing of technology in Egyptian universities.

In universities and linking them to the strategic plans of universities, marketing educational programs and scientific research in universities on a competitive basis, marketing innovations and scientific research results in universities in return for a percentage of the financial return from their application.