أثر تطبيق إدارة المعرفة على تحقيق الميزة التنافسية : دراسة حالة الشركة الأردنية لخدمات الهواتف المتنقلة المحدودة "زين" الفترة 2017-2018 م

الملخص EN

The study dealt with the impact of the application of knowledge management on achieving a competitive advantage, a case study of the Jordanian Company for Mobile Services Limited "Zain" from the period 2017-2018, The study's problem was represented in the following question: What is the extent of the impact of knowledge management on achieving competitive advantage in Jordanian Company for Mobile Services Limited "Zain".

The study aimed to identify theoretical concepts related to knowledge management and competitive advantage.

And to know the level of knowledge management application to achieve a competitive advantage in Jordanian Company for Mobile Services Limited "Zain", The study was conducted on the study population of the Jordanian Company for Mobile Services Limited "Zain".

And the study used the descriptive approach and the inductive approach to address the study topic.

Finally, the study concluded that there is an impact of an application of knowledge management on achieving a competitive advantage in the Jordanian Company for Mobile Services Limited "Zain", The study recommended several recommendations, the most important of which is the necessity of setting an appropriate knowledge management strategy in the framework of the general strategy of organizations, following up their implementation and evaluating them in a way that achieves the mission of the organization and enhancing its competitive position, Preparing plans and drawing training policies for administrative leaders on knowledge management techniques (knowledge-based decision support systems and artificial intelligence systems).