الدور المعدل للذكاء التنافسي في العلاقة بين الإبتكار الأخضر و الأداء الريادي : دراسة على الشركات الصناعية السودانية

الملخص EN

Survival in today’s dynamic environment requires organizations to have superior performance compared to competitors, this done through improving the marketing of their products and achieving entrepreneurship that is the ultimate goal for companies.

In order to achieve this superior performance this study aimed to examine the both direct and indirect effect of green innovation on entrepreneurialperformance, based on the resource-based view theory of the firm, a model is developed to achieve the moderating effect of competitive intelligence on the relationship between green innovation and entrepreneurial performance.

The study employed the quantitative method via convenience sampling; the population was the 180 employee of the industrial firm in Sudan response rate with 95%.

Data from the study were collected analyzed using exploratory and confirmatory Factor Analysis, descriptive statistics, person correlation and path analysis through using AMOS in structural equation modeling demonstrates some empirical supports to the model of this study.

The results indicated that there is a positive relationship between some dimensions of green innovation and entrepreneurial performance components, and competitive intelligence dimensions; also the results predict that a positive relationship between competitive intelligence and entrepreneurial performance.

Furthermore, the results indicated that a partial moderate of competitive intelligence on the relationship between green innovation and entrepreneurial performance, based on study’s results, the findings, theoretical and practical implications as well as the limitations and recommendations for future research in this study.