أثر جائحة كورونا على سلوك المستهلك الشرائي "طرابلس-لبنان"

الملخص EN

The aim of this study is to indicate the impact of Corona's pandemic on consumer buying behavior.

I order to achieve the study objectives, the researcher resigned to follow the analytical descriptive approach as an electronic form was used, and distributed to a random sample of 228 consumers living in Tripoli- Lebanon, and the collected data was processed by the SPSS program.

The study concluded that the most important result is that the Corona Pandemic contributed to transforming the purchasing behavior of the consumer from direct purchase to electronic purchase.