التخطيط الاستراتيجي و دوره في تحقيق فعالية التغيير التنظيمي

الملخص EN

Today's organizations live in an ever-volatile dynamic environment, and with the rate of rapid change, organizations seek to manage strategic initiatives to provide more profits and gain an advantage over competitors.

Therefore, the current talk is very much focused on managing change by monitoring and diagnosing internal and external environmental variables so that the organization can adapt to these variables and improve its competitiveness, so strategic planning becomes an urgent need to manage this change.

Identifying and guiding the strategic paths of the organization, identifying its sources of work, and guiding efforts to develop the productivity and performance of the organization according to indicators of conflict and competition that prevail over the enterprise work.

In addition, there is a high degree of flexibility to adapt to developments, analyze the strengths, weaknesses, opportunities and challenges facing the organization, and activate contingency plans to meet unexpected changes, threats and threats.

This is why, based on what has already been mentioned around us through this paper, we highlight the role of strategic planning in achieving the effectiveness of organizational change, the latter of which is now imperative in light of the developments imposed by globalization.