دور إعلانات بنك البركة في اقناع العملاء حسب نموذج AIDA : دراسة ميدانية لبنك البركة بالأغواط

الملخص EN

AIDA.

This study aimed to know the role of advertisements in Al Baraka Bank (Laghouat) to persuading the customer according to the AIDA model (Attention, Interest, Desire, and Action).

The results of the study showed that there is an impact of the bank's advertisement on both the Attention and Interest dimensions, and the ence of the bank's advertisements on the Desire and Action dimensions.

In general, it concluded that the advertisements of Al Baraka Bank in Laghouat have a role in convincing the customer according to the AIDA model.