التسويق الأخضر كوسيلة لتحيق التنمية المستدامة في المؤسسات الاقتصادية : تجارب دولية

الملخص EN

Economic institutions have recently known great challenges in their marketing climate, which necessitated them to update their technologies and keep pace with the changes in the environment, in an attempt to raise their performance and achieve sustainable development.

The environment at the global level has received remarkable attention, but environmental practices in Algeria are still not yet known their way to activation, so it has become necessary to resurrect this culture and consolidate it in societies in order to be able to devote the principles of green marketing at the economic institutions