آليات الوعي التأميني و أثرها علي تحقيق الميزة التنافسية : دراسة حالة شركات التأمين السودانية لعام 2021 م

الملخص EN

The study aimed to identify the impact of the media mechanism on achieving competitive advantage in Sudanese insurance companies.

In addition to explaining the impact of the insurance services marketing mechanism on achieving competitive advantage in Sudanese insurance companies, the study derives its importance from what the media and insurance service marketing provide as mechanisms for insurance awareness of benefits that are positively reflected on other activities within insurance companies, whether in the short or long term.

The study used the descriptive analytical method to describe and analyze the field study data collected by the questionnaire tool.

The problem of the study is the following question: What is the impact of insurance awareness mechanisms on achieving competitive advantage in Sudanese insurance companies.

This questions derives from the main-question: What is the impact of the media mechanism on achieving competitive advantage in Sudanese insurance companies? What is the impact of the marketing mechanism on achieving competitive advantage in Sudanese insurance companies? The study reached a number of results, the most important are: Insurance companies allocate an appropriate budget for promotion To provide adequate information to the public, insurance companies create new insurance coverages that suit the evolving needs of people.

The study recommended the following: Insurance companies should determine a budget to promote their insurance services by defining the objectives, tasks and cost of promotional activities, distributing the allocated budget to all elements of the promotional mix, each according to its activity, paying attention to marketing research to know the real needs of customers and motivating and rewarding workers who contribute to creating new ideas and providing services New insurance that will develop the insurance company and increase the confidence and satisfaction of its customers.