المجمعات التجارية الكبرى (المولات)‎ بالمدينة المنورة : "دراسة جغرافية باستخدام نظم المعلومات الجغرافية GIS"

الملخص EN

The major cities in the Kingdom of Saudi Arabia have known the phenomenon of (Mega shopping malls), according to the global concept of commercial markets, as a new type of marketing that receives a huge population demand.

To major markets with multiple goods and services in what is known as Mega Malls.

These clusters of homogeneous retailers rely on reducing risks, reducing search costs, and providing opportunities to compare goods, which explains the success of shopping malls in the United States during the past decades.

The study aims to shed light on a new pattern of shopping patterns that has witnessed an increasing growth at the level of the regions of the Kingdom of Saudi Arabia in general, Medina in particular.

which is the pattern of mega shopping malls with the aim of identifying the characteristics of these malls and the image of their distribution and spatial analysis in Medina depending on the analyzes of GIS applications) whether The cartographic methods tools adopted in thematic maps, or the spatial statistics tools, which are the ideal means in the spatial analysis of geographical phenomena, in addition to addressing the commercial structure of these complexes in terms of the number of shops distributed at the level of commercial activities and the space of shops, Then the study attempts to shed light on the demographic and economic characteristics of the visitors of these malls, and define its geographical territory with presenting a future vision for it by building a geographical information model to determine the most appropriate sites proposed for the establishment of new mega shopping malls in accordance with planning standards.

The study ended with presenting the findings of the researchers and then some recommendations that could contribute to the growth and development of this marketing style in general.