مدى تأثير اقتصاديات المعلومات في تبني مفهوم التسويق الأخضر : دراسة تطبيقية

الملخص EN

The importance of this study was aimed to answer the question about how much the economics of information is effective in adopting the green marketing in the state company for botanical oils and to get the benefit from the results of the study, in order to rearrangement the steps of the production and marketing activites in the organization, to recognize the extent of awareness to the dimensions of green marketing and economics of information, and trying to find the solutions for the environmental problems that are caused by using the technology of information and communication, also trying to upgrade the building project of information and green communications technology.