حجاجية الصورة البلاغية عند أرسطو: الاستعارة نموذجا

الملخص EN

Many modern researches and contemporary studies have unanimously agreed on linking ancient Western rhetoric withmodern rhetoric, especially in the investigations of rhetoric– rhetorical images – based on persuasion and arguments, It asserts that the Greeks were the ones who drew the plans for the rhetoric of persuasion and structured its rules, starting from the Sophists to Aristotle, the actual founder of it-According to most researchers - looking at the research he presented in this field, as he effectively contributed to the rationing of this science, simplifying its rules and laying its first building blocks, he made th rhetorical image a very important issue in order to establish hisdiscourse based on persuasion and build its foundations, Heshowed its argumentative ability in discourse and its role in achieving persuasion, summarizing it from its typical function based on enjoyment.