تعرض المراهقين للحملات الإعلامية الحكومية و علاقته باتجاهاتهم نحو الحكومة

الملخص EN

Aims : the study aims to identify the relationship between adolescents’ exposure to government media campaigns and its relations with their attitudes towards government, it also aims to identify the most important strategies used in government media campaigns and to identify the goals that government media campaigns seek to achieve.

importance : the importance of the study follows from the important role played by government media campaigns in shaping trends and modifying behavior among the masses.

sample : a sample of 400 single of teenagers in the age group (15 : 18) of secondary and university students from the Arab republic of Egypt.

type & method : this study is a descriptive study, and the study relies on the method of communicative survey.

tools : the study relies on the questionnaire and the content analysis for media campaigns.

results : the results of the analytical study concluded that (health) issues ranked first, followed) issues in the second place, and in the third rank were (social) by (economic issues, while (environmental), (educational) and (cultural) issues came in the last order, the results of the field study indicate that the media campaign (corona virus) ranked first in terms of the intensity of viewing by the study sample, followed by the (100 million health campaign) and the campaign (protecting ourselves, we all learn), and this is consistent with the results of the analytical study, which concluded : health issues have occupied the first places, the results of the hypothesis validity test indicated that there is a statistically significant correlation between the intensity of exposure of the sample members to government media campaigns through the media and their evaluation of the general performance of the government, and there is also a statistically significant correlation between the degree of political interest of the sample members and their evaluation of the general performance of the government, and there is also a relationship correlation is statistically significant between the degree of political knowledge of the study sample members and their attitude towards government performance.