دور التحول الرقمي في رفع كفاءة العاملين في المجال السياحي

الملخص EN

Digital transformation technology has now become one of the primary strategies with the aim of promoting digital culture to make the digital revolution a basis for providing services, especially in light of the successive developments in the field of communications and information technology, and investing in digital transformation has become an integral part of the tourism industry by relying on technology technologies.

Modern technologies such as artificial intelligence, digital platforms, virtual tourism and other modern technological technologies, and the study aims to identify the different concepts of digital transformation and the importance of its application in the tourism sector, and to study and present some of the technologies and digital means necessary in tourism, The field aspect of the study was based on two parts: the first part held meetings with some officials and specialists at the Ministry of Tourism, the Egyptian General Authority for Tourism Activation and the Ministry of Antiquities between January 2022 and August 2022, and the second part was directed to some marketing managers and some executive managers in tourism companies.

Category (A) and the number of correct forms was 105, representing 88.9% of the total sample size, 118 forms, and 13 forms were excluded based on their incomplete, incorrect or invalid data for statistical analysis, Among the results of the study are the weakness of modern digital methods that depend on innovation in marketing the Egyptian tourism product, and the absence of a comprehensive vision of digital transformation in the Egyptian official tourism agencies such as the Ministry of Tourism and the Ministry of Antiquities.

And the government in preparing a national strategy for the digital government and following up its implementation procedures to ensure commitment to achieving quality as well as supporting digital innovation to build a future digital government