دور اليقظة الاستراتيجية في تعزيز الميزة التنافسية دراسة حالة : المؤسسة الصناعية دهانات الزهرة – كوينين- الوادي)‎

الملخص EN

This study aims to highlight the role that strategic vigilance plays in enhancing the competitive advantage, and the study sample was taken in an institution from the valley, and to achieve the objectives of the study, a questionnaire was prepared, where 40 questionnaires were distributed, and not all of them were used due to the cancellation of some of them, in order to know the relationship between the subordinate And a set of statistical methods were used, such as the SPSS program, and one of the most important findings was to deal with information as a strategic resource, especially informal information related to competitors, suppliers, customers and markets, and new technology and others, which make the organization superior to others, which helps improve Their competitive advantage.