واقع وأفاق التسويق الرياضي في الأندية الرياضية الهاوية لكرة القدم من وجهة نظر مسئوليها: دراسة ميدانية على مستوى الأندية الرياضية الهاوية لكرة القدم وسط شرق

الملخص EN

The purpose of this study is to shed light on the reality and future prospects of sports marketing at the amateur football club level by examining the current reality of sports marketing in Algeria.

The descriptive approach was chosen because it was appropriate for the nature and subject of the study.

We chose a 16 amateur football club presidents for this study, we find practice of marketing functions in sports clubs by people who are not specialized in marketing, the lack of marketing management and specialists in sports marketing in the abyss sports clubs, which resulted in the lack of development of marketing programs for sports organizations.