بحوث التسويق الدولية و أثرها في تحسين الأداء التسويقي للمؤسسات الاقتصادية : دراسة حالة مؤسسة ORSIM

الملخص EN

The study aimed to identify the impact of international marketing research on improving the marketing performance of the ORSIM in the targeted international markets, and this is only achieved by providing the necessary information and ensuring its appropriate and continuous flow provided by international marketing research to be exploited by the foundation in order to take the appropriate decision at the appropriate time, a questionnaire was designed for this purpose and distributed to a sample consisting of 50 individuals, and to test the study hypotheses, a number of statistical analysis methods were used for the data collected on the statistical program SPSS / v25 in order to answer the problem of the study.

marketing research in order to provide information about the targeted international markets in order to improve its performance in those markets, and the foundation enabled the ability to solve the problems it faces in its export activity, in addition to helping it to compete in international markets the target.