تأثير أخلاقيات الإدارة في تحقيق الميزة التنافسية: دراسة ميدانية لمؤسسة موبليس للاتصالات

الملخص EN

This study aims to shed light on the most important approaches to modern management, namely, ethical management.

after efficiency was the only center of attention, and profit was the primary goal and the sole responsibility of business, ethics became attention, and goals and policies are reformulated in a way that highlights the moral responsibility of organizations.

from this point of view, this study calls for a consideration of how it is possible to build an advantage based on ethics to face competitive pressures? in light of this, the descriptive analytical method was relied on, which included some of what was mentioned in the administrative literature related to the topic of the research, and in the practical aspect of the study, the researcher designed and implemented a questionnaire.

and it was clear from the simple regression test that the element of concern for workers is the most influential on achieving competitive advantage.