أثر الكلمة المنطوقة الإلكترونية في تكوين اتجاهات نحو التلقيح ضد فيروس كورونا لدى المستهلك الجزائري بمدينة الشلف

الملخص EN

This study aims to identify the impact of electronic word of mouth in forming attitudes towards corona virus vaccination among the Algerian consumer in Chlef city.

this was done through a field study on a sample of 198 respondent.

the data was statistically processed.

the study concluded that there is a statistically significant effect of electronic word of mouth in the forming of attitudes, also the study found that there were no statistical significant differences in forming attitudes towards corona virus vaccination among the Algerian consumer in Chlef city due to demographic characteristics.