التسويق الإلكتروني لكتاب الطفل في الجزائر: دراسة تقييمية للمواقع الإلكترونية للناشرين

الملخص EN

Children's literature is one of the most important cultural output.

stories have the power to promote emotional and moral development, therefore giving children access to all varieties of literature is extremely important for their success.

the purpose of this paper is to identify the reality of both online and offline marketing of children's books in Algeria by studying the websites of Algerian publishing houses.

the main finding of the study is that online marketing strategies of children's books and books in general are applied in a limited number by Algerian’s publishing houses due to the lack of publications and the various problems that the publishing sector suffers from.