دراسة اقتصادية لإمكانية تطوير التسويق التعاوني لأسماك الإستزراع السمكي في مصر

الملخص EN

There is no doubt that the marketing activity of fish is not separated from its production activity.

as the fish producer aims to quickly market its production.

and we note that the marketing of fish from farming faces several challenges that affected the marketing channels.

in addition to that the marketing process in the Egyptian markets is done in a traditional way.

Which affects the marketing efficiency.

which requires the study of fish marketing systems to identify those challenges and try to find solutions to them.

their efficiency.

and the future of marketing them through cooperatives.

The results of the research revealed that there was no significant improvement in the real wholesale price of tilapia.

which indicates a real increase in wholesale prices of tilapia fish.

and that this increase is due to other economic variables other than inflation.

It was also found that the real wholesale price of mullet was significant.

due to the presence of monetary inflation in the price of mullet.

It was clear from the study sample that the average cost of producing a ton of tilapia fish amounted to about 14.23 thousand pounds.

while the net return of the product amounted to about 1.7 thousand pounds.

while the net profit of the wholesaler amounted to about 472 pounds.

while the net profit of the retailer amounted to about 5.3 thousand pounds.

The net profit of the mullet fish producer amounted to about 3.5 thousand pounds.

while the wholesaler's net profit amounted to about 1386 pounds.

while the average net profit of the retailer amounted to about 8953 pounds.

By estimating the marketing efficiency of tilapia fish in the study sample.

it turned out that it amounted to about 67%.

As for mullet fish.

the marketing efficiency amounted to about 83%.

and the research recommends the need for cooperatives to participate in fish marketing by opening sales outlets for consumers.

and providing vehicles equipped to transport fish from places of production to outlets for consumers