الموقف التنافسي للبرتقال المصري في الأسواق الخارجية

الملخص EN

The research dealt with the study of the competitive position of Egyptian oranges in foreign markets, as despite the increase in the volume of Egyptian production of oranges, the volume of exports does not correspond to the increase in the quantity of production, as only about 24% of the production is exported, so the indicators of the competitiveness of Egyptian oranges in the markets were estimated.

The following results were obtained: Egyptian orange production increased by a statistically significant amount of about 99 thousand tons, and that the Kingdom of Saudi Arabia is the main market for Egyptian oranges, as it accounts for approximately 69%.

The annual average of the export efficiency amounted to about 125%, which indicates an export efficiency of the Egyptian orange crop The market share of the Egyptian orange in the markets of Saudi Arabia, Russia, the Emirates, England and the Netherlands amounted to about 69%, 53%, 37%, 22%, 20%, respectively.

The penetration rate of Egyptian oranges in Saudi market is very high compared to competing markets in Saudi market, reaching about 0.764.

Egypt enjoys a high competitive advantage in Saudi, Russian and UAE markets, and its decline in the markets of England and Holland Recommendations - It is necessary to take into account the export prices of competing countries, especially in the Dutch and English market, in which both the market share and the rate of market penetration are low, as there is an opportunity to expand in increasing Egyptian exports of oranges to these countries.

- Improving the competitive conditions of Egyptian exports of oranges to Saudi and Russian market, to maintain Egypt's share in those markets