تحليل القدرة التنافسية للموالح المصرية في السوق العالمي

الملخص EN

The issue of Egyptian exports is considered a top priority for the state , This is because it is one of the main sources for obtaining foreign currency , And a way to reduce the deficit in the Egyptian trade balance , In addition to its contribution to advancing development , Egypt also has competitive advantages through which different competitive foundations can be laid to develop production, improve quality and relate to international standards , As well as comprehensive quality systems that ensure that environmental considerations are taken into account in the production process , In order to reach the largest possible amount of competition in foreign markets , The problem of the research was that despite the importance of Egyptian oranges and citrus fruits as an export crop, it is one of the main export crops , Egypt ranked third after Spain and South Africa in terms of the quantity exported, as the most important orange-exporting countries in the world during the period (2015- 2019) , However, Egyptian orange and citrus exports face strong competition in global markets , Which may lead to substituting , Egyptian exports of oranges with exports from competing countries in some markets, and this has an impact on the Egyptian economy , In addition to the weakness of the information base that serves the production and marketing sector.

This makes it difficult to reach consumer tastes in the global orange market and slow to reach the export prices of competing countries , The research aims at estimating competitiveness indicators on Egyptian orange and citrus exports in its most important global markets , By using the market share in order to identify the possibility of increasing its competitiveness in those markets , To achieve this goal, the discussion will address the international trade of Egyptian oranges and citrus fruits , And knowledge of the most important competing markets for Egyptian orange and citrus exports.

The most important results were that the amount of the market share of Egypt to the competing countries with regard to orange and citrus crops in the countries of the world , Egypt enjoyed a competitive price advantage in the Russian market compared to the most important competitors in this market , As the average market share for Turkey was about 27.82%, the minimum was about 21.31% in 2008, and the maximum was about 38.14% in 2017 , The average market share for Egypt was about 11.89% , The minimum reached 1.35% in 2001, and the maximum reached 18.76% in 2016 , While the average market share for Morocco was about 17.63%, the minimum reached about 13.45% in 2015 and the maximum reached 23.61% in 2007 , The average market share of China was about 7.35%, and the minimum level was about 3.24% in 2001 , The maximum amounted to about 11.52% in 2019, and the average market share for South Africa was about 10.44%, and the minimum reached about 7.21% in 2005, and the maximum was about 14.60% in 2003.