دراسة اقتصادية لقياس الكفاءة التسويقية لبعض محاصيل الخضر في مصر

الملخص EN

The research aimed at studying the production, economic and consumer indicators and the relationship between net return and farm prices and total costs and the return of the pound for the most important vegetable crops the subject of our research are (tomatoes, potatoes, and green peas) for the three production lugs that characterize these crops during the period (2000-2018) as well as studying the development of prices for both the product (farmer) and wholesale and retail (consumer) at the level of the unit used (pound/kg) as well as the calculation of the marketing assets of the product and the wholesaler and the retailer of fragmentation and the share of intermediaries and the measurement of the absolute and relative marketing margin between The wholesale and product stages, the retailer, the wholesale dealer, the retailer and the product as well as the measurement of the marketing efficiency of those crops in question using formulas and mathematical equations ready to measure and calculate marketing efficiency.

The results showed that the total production of tomatoes increases by increasing the productivity of the guerrillas despite the decrease in the area planted from tomatoes during the study period and may be due to the use of high-productivity varieties, while the total production of potatoes increases by increasing both the area planted and the productivity of the guerrillas during the study period, and it is clear from the analysis that the total production of green peas decreases by reducing both the productive and productive area during the study period, in accordance with the economic logic.

Also the estimates pointed out that the amount of surplus tomatoes increases by increasing total production and reducing per capita and increasing the percentage of the natural sufficiency of them despite the increase in the amount of lost, which contributes to the increase in exports of them, and despite the increase in the per capita share of potatoes noted an increase in the amount of surplus as a result of an increase in total production and its efficiency ratio, which leads to an increase in the amount of exports destined for foreign markets, and despite the decrease in the availability of consumption, there is a surplus in production due to the decline in per capita of baskets and an increase in the percentage of the total.

The percentage of self-sufficiency of it.

The results were explained by the results despite the increase in the total costs of the acre, but he noted an increase in the net return of the fruit crop, which may be due to the increase in the farm prices per acre and the maximization of the return of the pound, despite the increase in both the farm prices.

The total cost of the acre and the net return of the fruit for potato crops, but it decreased the return of the pound to the crop, and for the basket it turns out that despite the increase in the total costs of the acre, he noted an increase in net return and may be due to the increase in the prices of the farm, which Led to an increase in the return of the pound during the study period.

By estimating the relationship between both farm prices and total production costs and the net of the ransom yield for tomatoes, potatoes and green peas during the period (2000-2018), it is adopted that the increase in farm prices by one pound increases the net ransom yield of the crop by about 1 5.93 Pounds for tomato crop, as well as the decrease in total costs by one pound leads to an increase in the net yield of the crop by about 0.582 pounds, as well as the increase in farm prices by one pound to increase the net yield of the crop by about 7.07 pounds, The reduction in total costs by one pound increases the net yield of the crop by about 0.402 pounds for potato crop.

As for the green basket crop, the increase in farm prices by one pound leads to an increase in the net yield of the crop by about 3.31 pounds, as well as the decrease in total costs by one pound leads to an increase in the net yield of the crop by about 0.455 pounds.

The increase in the consumer price is due to the increase in marketing margins and the multiplicity of intermediaries between farms and consumers, and this may be due to the rise of marketing services during the marketing stages from the beginning of the transition of the crop from the farm to the arrival of the consumer in the final form and these margins represent about 61.82% of the distribution of the consumer pound and the retailer About 30.98% of the tomato crop, 59.57% of the consumer pound distribution and the retailer about 24.97% for potato crop, 86.17% of the distribution of the consumer pound and the retailer about 55.53% for the green basket crop.

With regard to the calculation of the marketing efficiency of tomatoes, potatoes and green peas, the average was about 18.23%, 34.66%, and 31.10% respectively during the period (2000-2018).