الخطاب الإشهاري في القرآن الكريم : سورة الواقعة اختيارا

الملخص EN

ABSTRACT Advertising discourse mental emotional speech adopts language as a means of grooming and influencing according to a special linguistic system based on the principle of exploiting the capabilities of language in order to present his idea according to a persuasive strategy that achieves the effect then change, and that is by building an active construct that can stimulate his emotions and elicit his ideas, depending on high-quality technical techniques, it rely on sound, image, movement, gesture, intimacy, description, dialogue, bell of words and melody of phrases in a manner of the highest degree of consistency.Hence, the efficacy of the advertising discourse is realized as a productive speech capable of transforming the recipient mentally and emotionally through its positive interaction with the linguistic structure presented before it, with sufficient proofs, arguments, and evidence hoarding within the linguistic structure presented on the basis of continuous and desirable methods of persistence and intimidation at other times, in order to achieve the desired target behind that advertising.

Perhaps one of the most important features of advertising, especially the Quranic advertising, it does not achieve its aim and does not reach its target by forcing the recipient to accept his ideas as much as to make him reach that acceptance after a complete conviction that reaches them to find that what is in front of him deserves consideration and reflection, then change, its a principle of Quranic advertising, as it shows the clear-cut picture in front of the recipient's eyes in all its dimensions, it addresses his mind and his conscience evaluates the arguments and presents the proofs and gives him the full space of freedom to choose anywhere he places himself.