دور الإنترنت في تحسين مستوى تسويق خدمات شركات الإتصالات اليمنية : دراسة ميدانية لآراء عينة من عملاء شركة يمن موبايل

الملخص EN

This research aims at identifying the role of the Internet in improving the level of marketing of Yemen Mobile services.

And that is by analyzing the answers of a sample of the company’s clients, that are about 161 individuals from the city of Mukalla, Hadramout governorate.

The four research hypotheses were accepted with a degree higher than the arithmetic mean assumed for this study, estimated (3) according to the Likert scale.

Among the most important results are that the Internet is used to a moderate degree in improving the activities of communication services and in their pricing, promotion and distribution.

Yemen Mobile has a medium-efficient website, and it also uses an application called (Rial Mobile) to sell its services.

The company also displays its window on government and commercial websites to promote its services.

The study made several recommendations, the most important of which are: The need to pay attention to providing different types of communication services that are appropriate for the segments of society, and work to develop them continuously.

Paying attention to customer complaints and suggestions related to the services provided by the company.

And provide multiple methods of electronic payment and activate them on the company's website.

And the expansion of publishing the company's website.

And the publication of various electronic links leading to it .