أساليب التسويق و الترويج و الإعلان لخدمات المعلومات في المكتبات الجامعية من وجهة نظر طلاب البكالوريوس : دراسة تطبيقية على المكتبة المركزية بجامعة الطائف بالحوية بالمملكة العربية السعودية

الملخص EN

Marketing in libraries has become important for beneficiaries through the range of services provided by the University Library.

Due to work for King Abdulaziz and Taif Universities for more than thirty years, the researcher noticed that there is a dearth in the numbers of visitors to the Taif University library, hence the research aims to study the effectiveness of marketing and promotion methods that libraries use to introduce its services for beneficiaries.

The researcher followed the descriptive, analytical and statistical approach, and the results of the research revealed that (78.8%) of beneficiaries , did not participate in any training courses held by the Deanship of Library Affairs, which causes a decrease in the beneficiaries of the library, and therefore the need to hold more training courses in skills Searching for information, and the results indicated that there is satisfaction with the of study retreats services, and the researcher's recommendations included: total reliance on Internet media in advertising for library services, Preparing a program that includes promoting the information and services available in the library And to record all e-mail addresses of undergraduate students to contact them about training courses dates.