استراتيجية المحيطات الزرقاء و علاقتها بابتكار القيمة الرياضية بوزارة الشباب و الرياضة

الملخص EN

The global transformations in recent decades have produced significant and profound changes in various fields, which led to intense competition in order to remain in the market and achieve a high degree of satisfaction of the beneficiaries.

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the research aims to study the relationship between the dimensions of the blue ocean strategy and the requirements for creating sports value in the ministry of youth and sports through : -determining the dimensions of the blue ocean strategy at the ministry of youth and sports.

determining the requirements for innovation of sports value in the ministry of youth and sports.

determining the motives for implementing the blue oceans strategy at the ministry of youth and sports search actions ; the researchers used the descriptive method (survey method) due to its suitability to the nature of the research.

the research community included three departments, namely (the central department for projects, the central department for finance and investment, and the central department for strategic planning).

getting rid of complex procedures so that investors can obtain loans to establish new sports projects.

the most important recommendations were the need to achieve a balance between profits and sustainable development by studying the sports market, reducing interest on loans for investment in the field of sports, simplifying administrative and legal procedures, providing elements that must be innovated and found in the sports work environment, and the need to implement the blue ocean strategy of the ministry of youth and sports