الأبعاد الدلالية لإشهار "الإرهاب، أنا مسلم أنا ضده": دراسة سيميولوجية

الملخص EN

Social advertising aims to spread ethical and behavioral values that contribute to the advancement of individuals and society, such as issues of preserving the environment and sustainable development, respecting laws for the public good such as traffic laws, security and citizen protection, and from this came our interest in studying advertisements: “terrorism, I am a Muslim and I am against it” a semi logical analysis for to reach the implied connotations through the signs appearing in this advertisement and it was chosen for the multiplicity of his episodes of the issue with a variety of topics, while proposing solutions, advices for each of the reasons for the spread of terrorism.

the study concluded several results: the advertisements of “terrorism, I am a Muslim, I am against it” in its various messages carry meanings of many implicit values and connotations that they employed in their expressive elements such as lines, language, colors (black, red, white, ...etc), personalities (youth, women)., men, ...etc), clothing,...etc., which basically aims at renouncing religious extremism, from the idea that Islam acknowledges the reality of jihad, but on the other hand, it is a religion of peace, security, cooperation and openness, not a religion of terrorism and unjust bloodshed.