الإشهار الإلكتروني في الجزائر : بين حتمية الالتزام بأخلاقيات النشر و جدل انتهاك خصوصية المستهلك

الملخص EN

This scientific paper tries to research the phenomenon of electronic advertising in Algeria by studying the problem of adhering to advertising ethics and the issue of violating the privacy of the consumer electronic, and ways to confront each in international and Algerian legislation alike, therefore, it was divorced from a conceptual entrance to the electronic publicity and its ethics, as well as the definition of the consumer electronic and the right to its specificity from the scientific and legal aspect, then research in the nature of the controversial moral issues about the electronic advertising and the violations of the consumer privacy in it.

finally, I submitted proposals and a forward-looking vision of the methods and methods of confronting the violation of advertising ethics and limiting the assault on the privacy of the consumer, as an electronic at the local and global levels.