الضوابط القانونية لحماية المستهلك من الاستخدام غير الأخلاقي للإشهار الإلكتروني : دراسة في الآليات التنظيمية و القانونية

الملخص EN

Digital advertising the main element on wich e-commerce is based on.

it is the most important way to reach the consumer and introduce him to the characterisitics of product and goods and influence him, but the advertiser may resort to the unethical use of advertising in order to achieve profit, and this is what harms the consumer.

in consequence, this study aims to indentify the forms of illegal use of advertising, and the extent to wich the legislature and Algerian laws keep pace with developments and changes in the field of digital advertising.

especially if we talk about those forms of illegal advertising that deped on violating the laws of legitimate competition by comparing the products and services provided by competitors, in addition to those that mislead the consumer through lying and deception, or those that violate his privacy by sending advertising messages without permission, otherwise circulate consumer information without their consent.