الإشهار الإلكتروني : خصائصه و أنواعه و طرق تصميمه

الملخص EN

Electronic advertising is considered one of the most important marketing and promotional activities for economic institutions due to the wide use of digital means by individuals and groups.

they obtain a huge amount of information and data about products, services, prices, etc., simply because the advertising message can include a large amount of information related to different goods and services through web pages or through hyperlinks, and electronic advertisements provide the ability to display different aspects of the product as well as different alternatives to it.

according to creative digital designs characterized by innovation and attractiveness through the creation of websites that attract the interest of prospective consumers of products, where this research paper aims to reveal the concept of electronic advertising, and its forms, and to identify the most prominent characteristics that characterize it compared to the rest of the other types of advertising that exist today, and we will highlight the most important principles and stages successful e-advertising message design service.