اللغة العربية في الإشهار السياحي : دراسة وصفية تحليلية لبعض الصفحات الإلكترونية على الفايسبوك

الملخص EN

The present research paper aims to shed light on the role of language in light of tourism advertising discourse on Facebook pages.

the standard Arabic language faces a critical situation due to its conflict with the vernacular and the French language.

furthermore, based on a descriptive and analytical study of a sample of Facebook pages, the repercussions and negative effects of this phenomenon on the recipients were revealed.

the research concludes that it is necessary to enhance the use of language standard Arabic ; in addition to that it is recommended to employ the fluent level of the standard language in order to clearly convey the message is the recipients.