استحداث مقاييس للأداء التسويقي في ضوء إدارة العلاقات مع البائعين (VRM)‎ : أدوات حضر الإعلانات أنموذجا

الملخص EN

By tracking and snooping customers and collecting and using data for marketing and sales purposes, customers need to manage their relationships with vendors and achieve what they are trying to achieve.

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it is also a challenge for organizations facing these to find new ways to evaluate and assess marketing performance.

in this regard, this study aims to develop marketing performance indicators through analysis of the study literature and results extraction on research variables, and analysis and evaluation of ad blocking tools.

we have come up with two indicators : the usage of vendor relationship management tools and the percentage of reasons for using them.