تقييم المزيج التسويقي السياحي البيئي العلاجي من وجهة نظر السائح المحلي : دراسة حالة مركز المعالجة بمياه البحر Thalassothérapie بسيدي فرج

الملخص EN

This study represents an attempt to understand the growing importance of marketing all over the world in this study we try to focus on a topic that it is worthy to choise which is “evaluation of the eco-therapeutic tourism marketing mix from the point of view of the local tourist, we choise as a case of study the most important center for sea water treatment, which is TH center in Sidi Farag, because of many objective considerations, above all, the overlap or the harmony combination of the environment and treatment in each other, on the basis of the importance of the subject of eco-tourism in general and the investigation of the tourists’ point of view towards the tourism marketing mix has drawn the attention of many researchers and those interested in the tourism field, who have discussed such topics, the best article was Rabaahtudin, Johnkua ah Yong, Rafiaafroz, Azman Ismail, "tourists' perception on services marketing mix", faculty of economics and business, universiti Malaysia Sarawak (Unimas), December 2010, in this article, the researcher investigated an appropriate sample of tourists with a size of 400 tourists, the aim of this study was to test the perceptions of tourists (for a city in Malaysia) towards the service marketing mix, where he employed both the factor analysis and the correlation between the study variables in order to analyze and interpret the results of the survey and as a result for his study, the researcher concluded that the Malaysian tourist has a positive perception, to varying degrees, from one component to another of the service marketing mix.

the subject of our research was included with a high percentage of the problematic of the previous study, where was the search for the active and effective elements in the marketing mix of Algerian environmental and therapeutic tourism, which have an actual impact on knowing evaluating the Algerian local tourist towards each component of it individually and knowing the impact of the presence of each element in the mix on activating the therapeutic eco-tourism process ; through a study and evaluation of the services offered by the Thalasso Terapi center to the tourist requesting treatment or the tourist wishing for rehabilitation in the form of a complete integrated mixture that seeks to establish the image of a good sign in the mind of the customer and to reach full satisfaction for its consumers ; by using structured questionnaire from sample of 300 costumers in order to research the extent of each customer’s satisfaction with the services (seeking health and wellness)