تأثير الاتصالات التسويقية عبر مواقع التواصل الاجتماعي على اتجاهات المستهلكين: دراسة عينة من مستهلكي خدمات الهاتف النقال

الملخص EN

The study aimed to address an important problem centered around determining the impact of social media marketing communication on consumer’s attitude.

for this, the field study was conducted on a sample of mobile phone services consumers from social media users in the Wilaya of Setif, the study sample included 476 persons, it was based on electronic questionnaire technique.

in the applied aspect, the study found that there is a positive impact relationship between social media marketing communication and the formation of consumer’s attitude.