العلامة التجارية و النموذج القيمي لدى الجمهور : دراسة تحليلية في المفهوم : الدور و الآثار

الملخص EN

Trademark is what the public thinks, perceives, and makes an impression on-from this brand-it is what shows the mental image that this receiver draws about it, so that this consumer public is actually or potentially associated with the brand.

here appears its identity through the image formed about it that can be positive or negative.

from this logic, the concept of value is evident and is positioned by showing the role that the brand image plays to get the largest number of potential consumers to be effective for this commodity ..