النمذجة بالمعادلات البنائية في تحليل أثر اليقظة التنافسية على تفعيل الميزة التنافسية لمؤسسة AGROSIM لصناعة العجائن باستخدام طريقة المربعات الصغرى SEM-PLS

الملخص EN

This research paper aimed to study the impact of competitive vigilance on activating the competitive advantage through pressing its general foundations from a strategic perspective, which are: high quality, high efficiency, high innovation, and high responsiveness to the customer.

in order to achieve the objectives of this study and answer the problem posed the questionnaire was used as one of the most important tools used to collect data in business administration studies, where 90 forms were distributed to the tires of the AGROSIM foundation he retrieved 77 valid after collecting the data through the distributed questionnaire, it was unloaded and analyzed using the smart PLS program through a set of statistical tests, it was concluded that the AGRO-SIM corporation exercises competitive vigilance in a way that allows it to activate its competitive advantage through the various aforementioned dimensions, except for high innovation.