توظيف الأحداث كإستراتيجيات إعلامية و إتصالية في المناسبات من طرف المؤسسات الثقافية و السياحية بقسنطينة

الملخص EN

Cultural and tourism institutions in Constantine use many communication and marketing strategies in order to promote its heritage and encourage tourism, by employing special events and sponsoring them in the form of activities, programmes and celebrations for specific events and to achieve this goal employs certain strategies, the most important of which is the employment of personal communication g local media, they have the peculiarities of transmitting messages and creating positive impressions of the region's legacies.