الثقافة الاستهلاكية و استخدام الأمثال الشعبية في المجتمع الجزائري

الملخص EN

Consumption culture is an important indicator of society change.

to analyze the issue, we described the phenomenon by relying on analyzes and lectures on the subject and presenting a sample of popular proverbs about consumption, in addition to observing the reality of the phenomenon of consumption in Algerian society.

the individual who adopts a conscious consumer culture based on rationalization is reflected on his behavior and practices.

however, he is affected by modernity supported by the media, tradition, globalization, the stereotyping of tastes as well as customs and values prevailing in society.

hence, individuals are placed between an outward consumption and focus on the necessities, the values of luxury and extravagance and the values of rationalization.

from here emerges the popular proverbs that can plays a role in consolidating the culture of rationalizing consumption, but they are affected in their use by the changes that a society is witnessing, which necessitates preserving and adopting them as they carry values to rationalize consumption.