دور التسويق الدولي في تعزيز فرص التغلغل بالأسواق الأجنبية : دراسة حالة الشركة الجزائرية القطرية للصلب

الملخص EN

The iron and steel industry is one of the world's strategic industries.

this study was aimed at highlighting the extent to which international marketing activities contribute to enhancing opportunities to penetrate the foreign markets of the most prominent Algerian companies in this field, the Algerian Qatari steel company.

the study found that the company engages in various international marketing activities and is constantly interested in them, but does not contribute significantly to their access to foreign markets due to their limited production capacity and industry privacy that does not require some international marketing practices.