تقييم أثر التسويق بالعلاقات في دعم الابتكار التكنولوجي للمنتجات : دراسة حالة مؤسستي Géant و Arcodym بولاية برج بوعريريج

الملخص EN

The research aims to evaluate the impact of the relationship marketing in supporting the technological innovation of products, by applying to the institutions Géant and Arcodym in BBA.

The results showed that there is a positive impact of the individual Relationship marketing Dimensions in supporting the technological innovation of products, and it was also found that there is a positive impact of the combined relationship marketing Dimensions in supporting the technological innovation of products in the institutions under study