المسؤولية الإجتماعية و دورها في تحسين الصورة الذهنية للمؤسسة : دراسة حالة المركب السياحي القرن الذهبي بتيبازة

الملخص EN

The present study aims to know The Reality of Social Responsibility in Tepaza's Golden Horn Tourist, its role in improving the enterprise image.

This study covered theoretical and practical sides where the social responsibility and enterprise's intellectual image, as well as the relation between them discussed in the theoretical side.

Whereas, in the practical side an e-questionnaire was distributed to 74 random customers of the center's, For analyzing and data and testing hypotheses, an SPSS system has been relied on, in which set of results has been achieved as the adaptation of social responsibility idea contributes to its image improvement positively in its working society.

In addition, the interest of Golden Horn center with social responsibility dimensions differently.