أثر العلاقات العامة على صورة المؤسسة : حالة شركة "أوريدوOoredoo " لإتصالات الجزائر للنقال

الملخص EN

This article aims to shed light on public relations through its activities by focusing on exhibitions and sponsorships, in order to highlight the effect of activating these activities in achieving a positive impression and image of the company, taking into account the dimensions of the company's image represented by trust, loyalty and credibility.

In order to reach the objectives of this study, a questionnaire was distributed to أوريدو subscribers in central Algeria.

Where the study sample consisting of 385 individuals was processed and analyzed using the SPSS program.

This study concluded that there is an impact of the exhibition and sponsorship activities undertaken by the company on improving its image in Her external audience.