العوامل المؤثرة في السلوك الشرائي للمستهلك الجزائري : حالة شراء الهاتف المحمول

الملخص EN

This study aims to measure the factors affecting the purchasing decision of the Algerian consumer, By following the descriptive analytical method, The data was also collected based on the questionnaire as a tool for the study.

Appropriate statistical analysis tools were also used.

The study proved the existence of a positive influence relationship of social factors and marketing factors on the purchasing decision.

And that the brand has the greatest influence on the decision to purchase a mobile phone by the Algerian consumer.

The study model is also characterized by a high explanatory power that reached(R=0, 466)