أثر التسويق الرقمي على رضا الزبون : دراسة حالة مؤسسة اتصالات الجزائر موبيليس

الملخص EN

The study aims to identify the digital marketing dimensions in the Algeria telecom Mobilis and its role in enhancing customer satisfaction, in order to achieve the objectives of the research has been constructing a model default shows the relationship between digital marketing dimensions as an independent variable and customer satisfaction as the dependent variable and adopted the form questionnaire tool to get to know the views of the respondents customers, and has been testing the relationship and influence between the dimensions of research, which in the light of which was pointing a set of conclusions notably the Algeria telecom Mobilis corporation's attention to the dimensions of digital marketing in order to achieve the satisfaction of its customers.