الإبداع التكنولوجي انطلاقة إدارية معاصرة لنجاح منظمات الأعمال شركة "سابك" أنموذجا

الملخص EN

Business organizations have witnessed many changes that have affected all levels, whether social and economic or the organizational, technological level.

In addition, under these challenges, competition has become the decisive element in the movement of the new world.

Where business organizations are looking for methods and strategies to maintain the permanence of their competitive advantage.

Perhaps the most important approach is to adopt the technological creativity as a strategic option based on a practical model linking the conceptual framework of technological creativity with the organizations' competitive peculiarities.

Based on SABIC's model of technological creativity, using the analytical descriptive approach, the study concluded that: Through the technological innovation, "SABIC" has achieved a global economic and strong competitive position within the petrochemical industry sector in the world