دور الثقافة التكنولوجية في إدراك جودة الخدمات الإلكترونية : دراسة على عينة من زبائن بنك الفلاحة و التنمية الريفية سكيكدة

الملخص EN

This study aims to identify the impact of technological culture on the perceived quality of electronic services for a sample of customers of the bank of agriculture and rural development of Skikda, where the analytical descriptive approach was relied upon, and the questionnaire was used as a research tool to collect the necessary data.

Skikda, where the questionnaire was distributed to (150) customers, it was completely retrieved, and the statistical program “SPSS” was used to conduct statistical analyzes that serve the purposes of the study.

the study found that there is a statistically significant effect between the technological culture and the perceived quality of electronic services.

one of the most important recommendations of the study is the need to generalize the rules and regulations governing electronic services to all employees, and work to raise the level of customers knowledge about the service through conducting training courses and holding introductory workshops on electronic services, and the need to take into account the special needs of customers and preserve their personal information, and the need to encourage banks to spread the technological culture necessary for the application of electronic services, and encourage universities to create specializations to consolidate technological education, including the technological culture among individuals.