دور تكنولوجيا الإعلام و الاتصال في تطوير الاستراتيجيات التسويقية بالشركات الناشئة العربية : تجربة البلدان العربية مع قضايا التسويق الإلكتروني خلال الفترة 2006م 2020 م

الملخص EN

The study aimed at revealing the nature of the statistical relationship between ICT and emarketing in Arab Startups during the period 2006-2020.

To illustrate the relationship, the impact aspects were analyzed in 04 areas: Quality of demand conditions QDC, Degree of customer orientation DCO, Extent of marketing EM, Control of international distribution CID, The Eviews program was used to study three main models: Pooled Regression Model, Fixed Effect Model, Random Effect Model, the results showed a dynamic long-term relationship between ICT and emarketing in Arab Startups.

Which makes the study recommend the need for further structural reforms in large-scale local and regional electronic environments in the Arab if any development effectiveness is to be achieved in future Arab Startups.