دوافع تعرض المستهلك الجزائري للإشهار الإلكتروني أثناء فترة الحجر الصحي و الإشباعات المحققة : دراسة على عينة من الشباب المتصفح للإشهارات الإلكترونية في ولاية جيجل

الملخص EN

This paper studies the reasons why Algerian consumers pay attention to E-advertisements and the benefits provided during quarantine, in the Wilaya of Jijel.

this study's purpose is to identify reasons that push Algerian consumers to pay attention to the contents of these electronic advertisements, during quarantine.

in addition, this paper aims to determine the main sites used by the consumer in question on his searches for goods or services.

further, the article aims to reveal the impact of E-advertising on consumer behaviour during the purchase decision process.

to achieve the objectives of this study, a descriptive approach and a questionnaire were adopted as methodological tools.

an electronic questionnaire was distributed to a sample of 62 individuals of internet users attracted by E-advertisements.

consequently, this study concluded that there is a set of reasons that induce the Algerian individual to view the content of E-advertisements.

the study's results indicate that social networks are the most popular sites for viewing E-advertisements.

in addition, the Algerian consumer consults E-advertisements in order to discover the offers presented, whether they are products or services, as well as to acquire new information and skills on how to use these products.