الكلمة المنطوقة و تأثيرها في توجيه القرار الشرائي للسائح نحو السياحة الداخلية : دراسة ميدانية لمجموعة من السياح للحديقة العمومية بجبل امساعد

الملخص EN

This study aimed at identify the impact of the word of mouth in guiding the purchasing decision of the tourist towards domestic tourism, where the survey method was used to collect data by tourists who visited the public park in Djebel Mssaad through a questionnaire designed for this purpose.

70 forms were distributed and 46 were recovered, so with a recovery rate of 65%.

the study concluded that there is a strong correlation between the word of mouth and guiding the purchasing decision towards domestic tourism.

it also concluded that there are no statistically significant differences between the word of mouth and guiding the purchasing decision towards domestic tourism due to demographic variables (gender, age, educational level and income level).